THE LARGEST MARKET SEGMENT ON THE PLANET
| Women are discerning and influential consumers. They form a customer base that must be addressed differently. Yet, many businesses fail to take that into account or are slow to act on it.Even businesses that are aware of women’s difference make mistakes, including some real howlers. For instance, a computer manufacturer believed sales to women could be increased by producing a pink computer and pitching it as an ideal recipe-management tool.
Marketing to women is so much more. It requires a different mindset. It’s based on genuine respect and appreciation of women’s specificity. Women are unique in their choices, priorities, and way of life. |
Over the years, we’ve developed extensive expertise in marketing to women. We’ve created marketing campaigns for prestigious clients such as L’Oréal, Garnier, and Maybelline that speak directly, effectively, and persuasively to this very influential market.Up to 85% of purchasing decisions According to several studies, women’s influence on household spending is greater than is generally assumed. Apparently, they make up to 85% of spending and brand-choice decisions. |
CASE STUDIES
We will soon be presenting a series of case studies highlighting how to market to women.
Useful links
