Blog - Relationship Marketing and B2Me

Relationship Marketing: 4 things you need to know

After a recent discussion with a few colleagues at the APCM – the Association of Quebec marketing communication professionals affiliated with the AMA, I was shocked to discover how misunderstood the concept of relationship marketing really is here in our market space. I suspect that this might be the case elsewhere in the world as .. Lire la suite

14
May

posted in: Blog, Direct Marketing, Relationship marketing by Mark Morin

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How to start a relationship with a B2B landing page

A well designed landing page can make the difference between a raging success and an abysmal failure for your lead nurturing program. The people at Pardot, just released this really powerful Infographic on the anatomy of a well designed landing page. Their point is well taken: because you typically lose over half your visitors right .. Lire la suite

20
Apr

posted in: Blog, Relationship marketing by Mark Morin

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Xerox social media for printers event – April 18th in Toronto

If you’re a print provider or a marketing services provider interested in learning more about how to harness the power of social media to build strong relationships with your customers and prospects, join Mark Morin, president of Strategies Marketing at the Xerox Centre in Mississauga, ON from 6pm to 8pm on Thursday April 18th, 2012 .. Lire la suite

12
Apr

posted in: Blog, conferences, Relationship marketing, social media, training by Mark Morin

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In focus: relationship marketing, personalization and B2Me

Life can be hard on the body. And that in turn can be distracting for the mind. You may have noticed my absence from the blog these past few months. Illness and injury have kept me away, along with the day-to-day reality that customers come first. Nothing life threatening, mind you, but enough to get .. Lire la suite

12
Apr

posted in: Blog by Mark Morin

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When recommendation engines go terribly wrong

One of the most popular forms of personalization used on eCommerce sites is the “people who bought this, also bought that” recommendation. The assumption is that people have similar tastes and so if other people are buying the same things, so should you. Sometimes, the intention is to ensure that someone who buys an item .. Lire la suite

08
Feb

posted in: B2Me, Blog, Technology by Mark Morin

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We Wish You the Very Best for the Holiday Season!

It’s that time of the year again. Time to relax and spend a few precious moments with the people who matter most in our lives. May the Holidays bring you joy and contentment. Our offices will be closed for the Holidays until January 3rd, 2012 Tweet

23
Dec

posted in: Blog by Mark Morin

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$15,000 for United Way Québec Chaudière-Appalaches

United Way (Centraide in Quebec) is a cause that is close to my heart, and for good reason. The beauty of United Way is that this umbrella organization helps to finance a wide range of independent agencies. Agencies that despite the remarkable work they do in the community, don’t have the resources to organize a .. Lire la suite

12
Dec

posted in: Blog, conferences, Talk to Me! by Mark Morin

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The Essence of B2Me in 15 Minutes or Less!

This past October, I had the pleasure to present my vision of B2Me at the Canada Post Think Inside the Box event in Toronto. The entire event was a resounding success, with a solid lineup of impressive speakers, including Mitch Joel, president of Twist Image and author of Six Pixels of Separation (still a the .. Lire la suite

07
Dec

posted in: Blog, conferences, Talk to Me! by Mark Morin

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myMNY Wins Silver at Canadian Printing Awards

The Maybelline Beauty Guide created by STRATEGIES won a prestigious Canadian Printing Award at the Graphics Canada Tradeshow on November 10th. Pazazz Printing had submitted the entry and Pazazz founder and CEO Warren Werbitt was on hand to receive the Silver award in the Variable Data Printing category. Congratulations to everyone at Pazazz that made .. Lire la suite

17
Nov

posted in: B2Me, Blog, News, Technology by Mark Morin | tags :Canadian Printing Awards, Variable data printing

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View my virtual sessions from Graphics Canada 2011

{EAV:3b9d2562494cfa06} If you missed the live streaming of my two sessions at Graphics Canada 2011 in Toronto on November 10, 2011 it’s not too late. Starting on Tuesday, November 15, you can view the session recordings on the Xerox Virtual Graphics Canada website. These sessions were specifically directed to the print provider and marketing services .. Lire la suite

15
Nov

posted in: Blog by Mark Morin

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